AMERICAN GIN

Clementine

American gin breaks the traditional gin rules, just like cowgirl Clementine.

She’s sassy and takes no sh*t from no man. She’ll steal your horse if you ain’t careful. She wears a suede shirt, cowboy hat, denim jeans, straw coming out of her mouth, and of course, snakeskin boots.

She’s holding a strong, no-nonsense Negroni, garnished with orange rind.

BATHTUB GIN

Young Tom

Young Tom could be called a hipster, but only ironically. He’s a bit slick, a bit Fear and Loathing, and a bit cooler than you.

His party shirt is patterned with rubber ducks. His bucket hat is actually a lampshade. His one earring is an old fishing hook.

Young Tom is holding a Tom Collins in a tall glass.

LONDON DRY GIN

Bobby

Bobby is an old-school London carriage driver.

He’s a classic gentleman with a twist - a bowler hat, traditional suit, but with a hint of crazy beneath his classy veneer. Maybe a leopard print shirt, union jack socks, juniper berries hanging out of his pocket.

He’s holding a classic G&T in a short tumbler.

PINK GIN

Disco Flamingo

Basically just imagine if a flamingo went to Studio 54. Beak out, chic pink feathers, glittery flares, a faux mink coat and disco platforms.

Disco Flamingo is unabashedly holding pink gin in a 70s style glass, garnished with strawberries.